Writing to your website (and not your newsletter)

During a recent studio meeting the cadence of writing our studio newsletter came up. Something that used to be sent monthly has turned into a chore that is done once every few months if we are lucky.

This and a conversation with a friend about their hopes of moving to publishing more on their website has me thinking about what it means to send email newsletters at this moment.

I've had a feeling for a while that most of us are at max capacity (newsletter maxing?). I think this is partly due to the popularity and ease of Substack mixed with an apathy towards social media. In the past I've even explored what it would look like to use email like an sns.

Strangely my inbox has been feeling a little like social media these days. Who knew the algorithm wasn't the only issue with the platforms!

I'm still excited when I see very considered email newsletters, where it feels like someone made it by hand and put real intention, time, and thought into the design and the content.

I do think there's still a special place for email newsletters but maybe the medium its self needs a little break.

Recent conversations with Kristoffer1 have me thinking: it's really special when people remember you and your website and go seek it out intentionally.

I'm walking through Rotterdam while I speak this into writing, and I will only be publishing it here, on my website. Curious people will have to seek it out.