WRITING TO YOUR WEBSITE (AND NOT YOUR NEWSLETTER)
Rotterdam, July 2026


During a recent studio meeting the cadence of writing our studio
newsletter came up. Something that used to be sent monthly has turned
into a chore that is done once every few months if we are lucky.

This, and a conversation with a friend about their hopes of moving to
publishing more on their website, has me thinking about what it means to
send email newsletters at this moment.

I've had a feeling for a while that most of us are at max capacity
(newsletter maxing?). I think this is partly due to the popularity and
ease of Substack mixed with an apathy towards social media. In the past
I've even explored what it would look like to use email like an sns
(https://restnotes.email).

Strangely my inbox has been feeling a little like social media these
days. Who knew the algorithm wasn't the only issue with the platforms!

I'm still excited when I see very considered email newsletters, where it
feels like someone made it by hand and put real intention, time, and
thought into the design and the content.

I do think there's still a special place for email newsletters, but
maybe the medium itself needs a little break.

Recent conversations with Kristoffer [1] have me thinking: it's really
special when people remember you and your website and go seek it out
intentionally. Especially when they have the right energy to read what
you have to say.

I'm walking through Rotterdam while I speak this into writing, and I
will only be publishing it here, on my website. Curious people will have
to seek it out.


~

[1] Kristoffer Tjalve, who writes Naive Weekly (https://www.naiveweekly.com/).

Bell Kiosk — https://bellkiosk.website/